Capes may be vogue’s most versatile garment. I indicate, what completely different piece can concurrently conjure pictures of a late 2000s Blair Waldorf, a “Sad Affleck” in superhero tights, and a moist expertise on a Log Flume?
Enter Bettina Mueller Reichl, founding father of Vancouver-based Cape de Coeur and avid cape fanatic. Collaborating in on the French adage coup de coeur (which roughly interprets to “one factor you want”), the mannequin was born out of a necessity for modern rainwear. “We identify it a technical extreme vogue mannequin,” says Reichl. “The idea was to create a model new class of outerwear on account of I actually contemplate that it have to be wise as quite a bit appropriately beautiful.”
Although the Austrian-born designer has over 25 years of experience inside the vogue enterprise, she credit score the local weather in British Columbia as a result of the preliminary provide of inspiration behind the label. “Sooner or later after I used to be nonetheless working at Lululemon, my colleague obtained right here in and started to complain regarding the rain and the best way there are no good raincoats,” Reichl shows. “That was the second the place I was like, ‘Oh my God, there’s a distinct segment on the market!’ On account of there are quite a few sensible jackets nevertheless none that you just presumably can placed on with Chanel.”
With that in ideas, FASHION spoke with the inventive director on sustainability, West Coast vogue, and each little factor else involving capes.
How would you describe the style of your mannequin in three phrases?
“Extremely efficient, spirited, progressive.”
Why capes?
“I actually just like the drama! I actually just like the historic previous of the cape and the best way extremely efficient they’ll make you feel on a psychological stage. Nonetheless they’re moreover extraordinarily sensible. Capes effortlessly defend your beautiful outfit and tools from the climate.”

What’s one piece out of your new assortment that is notably important to you?
Absolutely, it’s the ‘Guardian’: I’ve had most likely probably the most unimaginable in-store buying experiences with this cape. When prospects try it on, they’re saying, “Oh my God, I actually really feel so sturdy,” and that is the most important reward as a designer, to know your work has made any individual actually really feel good!
What would you say makes your capes so distinctive?
All Cape de Coeur gadgets are crafted inside the mannequin’s proprietary CoeurTex™ fabrication. The material could also be very explicit and was solely invented just a few years up to now. I found it by the activewear world, the place there could also be quite a bit technical innovation and it was initially developed for mountaineering jackets, so the cape is wind, water and snow proof nevertheless with out making an attempt “plastic-y.” We moreover use a three-layer system with a membrane inside the middle that’s extraordinarily breathable after which an inside layer to take care of the wearer cosy.
What’s one factor about your mannequin that may shock people?
We’re a gaggle made up of unbiased consultants in assorted fields. We don’t have an ordinary model the place there’s a CEO and coworkers in an office. I work with people from in every single place on the planet.

Footage courtesy of Cape de CoeurHow does your mannequin technique sustainability?
I genuinely contemplate one of many easiest methods to be sustainable is to purchase prime quality versus quantity. At Cape de Coeur, we give consideration to creating gadgets which you’ll maintain in your closet for a lot of seasons and sustaining a short present chain to reduce our environmental affect.
How would you describe Vancouver’s vogue?
I would say the West Coast “uniform” is Lululemon leggings, Blundstone boots and a waterproof jacket. It’s a very useful and wise technique to costume, however it must be on account of it rains quite a bit.
What’s your favourite season, based totally solely on wardrobe?
Fall! I actually like outerwear and layering.
What is the most-worn merchandise in your closet?
My husband teases me about it constantly, nevertheless I placed on my black Rag & Bone jeans regularly!
What are 4 objects that are bringing you pleasure correct now?

“My perfume, ‘Ciel’ by Amouage. I actually just like the scent, however as well as my brother sends it immediately from Oman, which is why it is further explicit to me.”

“My genuine Eero Aarnio bubble chair. I purchased it two years up to now as our 4th wedding ceremony anniversary, and I actually like to sit down in it, relax and take heed to music.”

“My ‘Poet’ cape from Cape de Coeur. It’s good for biking spherical metropolis in moist, cool local weather.”

“My Tom Dixon spin candle holder. I exploit candles every night and it always will get me into the holiday spirit.”

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