NSYNC thrilled followers Wednesday night time on the MTV Video Music Awards after they got here out to current Taylor Swift with the VMA for finest pop video for “Anti-Hero.” The second would change into bittersweet for followers hoping for a reunion tour from the five-member group, nonetheless; Billboard has confirmed there are not any such plans.
It seems that *NSYNC star Justin Timberlake has touring plans of his personal for 2024. Billboard has confirmed that Timberlake has holds on dates at arenas in North America for a significant run, with sources saying the trek can be accompanied by a brand new album from the singer. As they are saying within the enterprise, Timberlake goes again into cycle, which implies there gained’t be any full-fledged *NSYNC tour any time quickly.
That leaves some severe cash on the desk for the group’s different 4 members. Whereas not a boy band, the reunion of Blink-182 earlier this yr exhibits that followers are keen to pay huge bucks for nostalgia. An enviornment tour may gross for the 5 may simply generate $2.2 million to $2.4 million per night time in ticket gross sales — equaling a take-home of $265,000 to $290,000 per night time for every member of the group (assuming the income had been break up evenly). Meaning a full 40-city North America tour may gross upwards of $95 million. Add in merch gross sales and different alternatives, and it may simply be a $120 million earner.
On the intense aspect, if *NSYNC does resolve to return to the highway someday sooner or later, the highway map to profitable boy band reunification has been charted by their contemporaries –notably New Children on the Block, who reunited in 2008 greater than 14 years after the tip of the band’s Face the Music tour in 1994.
“There really wasn’t a proven runway for pop bands of any kind to reunite and feel like it was going to be a financial success,” says expertise supervisor Jared Paul, the group’s supervisor and architect of its 2008 reunion and tour.
“It has to start with the music — that’s what turned the idea of ‘maybe someday’ into a reality for New Kids when some music fell into their laps that really inspired them,” explains Paul. “The real challenge though was, it was so unproven, we had to make so many decisions that we’re just betting on ourselves.”
In the present day, Paul runs College Inc., a full-service leisure firm, tour producer and companion with Reside Nation. In addition to managing New Children on the Block (who’ve now been reunited longer than they had been damaged up), College Inc. additionally owns the touring rights for Dancing with the Stars and So You Assume You Can Dance and manages the just lately reunited boy band Large Time Rush.
Paul says he’s rooting for an *NYSNC reunion someday and says pulling off a boy band reunion is the final word moon shot — the place all the pieces has to align completely for there to be even an opportunity of success.
“You have to align your schedules, but more importantly, you have to align your creative vision,” says Paul. “You have to be willing, if you’ve gone off on your own or shifted your focus on your family, to essentially agree on your time commitment, what you are going to sing, where you’re going to tour, what you’re going to wear and, if there is new music involved, which direction the album is going to lean.”
There’s additionally the problem of rebuilding the *NSYNC enterprise, however a lot of that work has already been performed because of licensing offers with merch corporations like Epic Rights, which manages a number of the group’s rights. That may considerably cut back the window of time it can take to reunite.
There are additionally murmurs that the group may reunite with out Timberlake. The band has fielded presents for a four-man reunion previously, following its look at Coachella in 2019. However a supply with data of the group’s pondering says it was by no means severely thought of, noting that something wanting a five-person comeback is off the desk.