The Nationwide Soccer League, Neon16, and Ntertain Studios announce their partnership growth for the 2023 season. Rising Latin artists housed underneath Neon16 — the manufacturing powerhouse and music label led by Tainy and Lex Borrero — will be part of NFL Latino gamers in an upcoming content material sequence. The deal additionally contains new music releases that may comprise of a brand new quantity for the following Por La Cultura mixtape.
NFL’s season-long marketing campaign Por La Cultura will proceed to highlight Latin gamers, coaches and employees members to have a good time Latin excellence whereas telling their very own tales of the group.
Neon16 Dominican star RMAND, from Netflix’s actuality music competitors present La Firma, is confirmed to be one of many artists for the following quantity.
“Music is a leading passion point for Latinos, and we feel this partnership is an ideal platform for celebrating our Latino players and connecting more deeply with our fans,” mentioned Javier Farfan, cultural strategist on the NFL, in a press launch. “This content series brings together the commonalities of artists and athletes and their inspirational stories from humble beginnings, as they reach the top of their careers and their goal of stardom. Working with Ntertain and Neon16 allows us to authentically tell these stories with the creative vision of tastemakers at the forefront of Latino culture, music and entertainment.”
By showcasing present NFL Latino gamers and rising Neon 16 music artists, the sequence goals to spotlight the variety and inclusivity of the NFL whereas celebrating the shared ardour for music and soccer.
“We loved the concept of having our artists collaborate with Latino NFL players to create something as unique as an original song,” added Lex Borrero, co-founder and CEO of Ntertain and Neon16. “While both share Latino heritage, we know that artists and athletes also share a common drive to succeed, the talent to shine and the work ethic to thrive in their respective careers. Unifying these traits and the mutual love and respect for music has led to some incredible art that we can’t wait to share with fans this season.”
This season, the team-up will create authentic songs and music movies that displays Latino NFL gamers and the artist’s shared ardour for music, soccer, and group.
The primary one “#0B,” an lively digital banger by RMAND, attracts inspiration from the artist’s expertise working with Miami Dolphins’ broad receiver Braxton Berrios, who’s of Puerto Rican descent and wears the quantity zero. “0B” is slated to launch on the third week of the NFL common season, main as much as the Miami Dolphins Latino Heritage Month sport and residential opener on September twenty fourth.
One other participant and artist collaboration will drop later within the season, becoming a member of the RMAND and Berrios tune as this season’s Por La Cultura mixtape.
Moreover, the NFL Store industrial for this yr can even function RMAND in addition to Neon16’s Alex Ponce and Nashy-Nashai; the industrial’s rating will likely be achieved by the label. Neon16 can even produce 4 unique tracks for the NFL and its 32 golf equipment to make use of as a part of their soundtrack for the upcoming season.
“With more than 31 million NFL fans in the United States, there is no doubt that Latinos continue to fall in love with the sport of football every day,” mentioned Marissa Solis, NFL SVP international model and shopper advertising and marketing. “We want to inspire Latinos with the lyrics and melodies created by these talented NEON16 artists in the same way they get excited for a perfectly executed pass and catch for a touchdown. This partnership unifies the heroes of stage and sport through their common bond as Latinos representing ‘por la cultura.’”
Final yr, the NFL and Neon16 introduced their 10-track debut Por La Cultura Mixtape: Vol. 1, that includes El Alfa, Will.I.Am., Yandel, Snow Tha Product, Anthony Ramos, Trueno and extra, and beats by producers Albert Hype, Jodosky and Chael.
The NFL, Ntertain, and Neon16 partnership kicked off in 2021, when Latin artists Jodosky, Kris Floyd and Álvaro Díaz have been invited friends of the NFL League.
This collaboration is among the NFL’s bold plan to go all in on Latin music and its rising fanbase. Final yr, J Balvin grew to become the primary Latin headliner to carry out for the league’s yearly free Kickoff Live performance. Final November, the NFL additionally recruited Tijuana superstars Grupo Firme to carry out on the halftime present for its annual Mexico Metropolis sport, that includes the Arizona Cardinals and San Francisco 49ers.