In partnership with Ladbrokes
Ladbrokes introduced new leisure platform Ladbrokes LIVE with a shock efficiency by Sugababes at Tower Bridge and an enormous ticket giveaway.
Launching as we speak (August 1), the Ladbrokes LIVE platform sees the model group up with NME and reside leisure firm AEG Europe to develop a brand new digital hub – dedicated to giving followers the possibility to win entry to 1000’s of tickets to large occasions throughout the UK from large reveals at The O2, to unforgettable festivals, must-see sporting occasions and rather more.
The platform unlocks entry to the most important and greatest reveals within the UK, connecting followers and artists like by no means earlier than by unbelievable sudden performances, unique content material and shock ticket drops.
To have a good time its launch, Ladbrokes kicked off the milestone with a pop-up ticket sales space in central London this morning, and held a shock efficiency at Potters Area Park from pop icons Sugababes.
Launched to the stage by Love Island’s Nas Majeed, the unique trio carried out fan favourites ‘Push The Button’ and ‘Round Round’, in addition to a blast from the previous with a rendition of their first single ‘Overload’.
After the set, the trio then handed out among the numerous free tickets to imminent reside occasions on provide for many who visited the London launch.
With the pop-up ticket sales space, Ladbrokes LIVE gave attendees the possibility to win as much as 1,000 tickets to All Factors East, in addition to tickets for what guarantees to be an unforgettable Sugababes gig at The O2 in September.
“We are delighted to introduce Ladbrokes LIVE, an extraordinary platform that connects fans with the best live entertainment experiences,” stated Kelly Rose, the Head of Model for Ladbrokes. “The surprise performance by the Sugababes by Tower Bridge is just a flavour of what’s to come as we look to bring music fans closer to the action.”
With no betting concerned, followers have to be over 18 to register for the digital hub and to entry the unique affords and reside efficiency alternatives supplied by Ladbrokes LIVE.
The model has additionally confirmed that for the primary 12 months, as much as 15,000 tickets can be out there for followers to win. Discover out extra in regards to the new digital hub right here, and control the newest ticket drops on its Instagram web page.
Sugababes carry out on the Ladbrokes LIVE Pop up at Tower Bridge, London. CREDIT: Andrew Timms
This comes alongside information that Ladbrokes and NME are teaming up for the return of the enduring Membership NME nights, with a collection of dates throughout the UK that includes unbelievable headline expertise and unmissable DJ units. Followers will have the ability to win free entry to Membership NME nights by the Ladbrokes LIVE platform.
“We’re embarking on an exciting new era for Ladbrokes connecting thousands of fans with free access to artists and talent through the Ladbrokes LIVE platform,” stated Rose. “In The O2, AEG Presents, and NME we’re working with three of the biggest and most iconic brands in the entertainment industry and this means we will be able to reward our audiences with the chance to attend some of the most exciting live shows in Britain for free.”
NME‘s Chief Working and Business Officer Holly Bishop added: “We are thrilled to announce the return of the legendary Club NME, once again providing fans with unforgettable live music experiences at some of the UK’s best venues. Thanks to Ladbrokes, all tickets will be completely free, making Club NME more accessible than ever. We’ll see you at the front!”
The efficiency at Tower Bridge is the newest of Sugababes’ current comeback reveals. The unique trio – Siobhan Donaghy, Mutya Buena and Keisha Buchanan, first introduced plans for his or her upcoming headline present at The O2 final November, with the gig set to be their largest to this point.