Pink is every thing and all over the place in the mean time. It’s borderline inescapable, thanks largely to the wildly anticipated Barbie film (out tomorrow!). However for Khloé Kardashian’s clothes model, Good American, pink is extra of a everlasting way of life than a seasonal popular culture pattern. As proof, Kardashian simply relaunched the All Dolled Up assortment, a fuchsia-hued line that offered out final yr and has been noticed on celebs like Lizzo, Jenna Dewan, Paris Hilton, and Halle Bailey.
When she first spoke with ELLE concerning the drop final fall, then known as Pop Off Pink, Kardashian stated, “Having a pop of pink here and there is fun. It’s such an Elle Woods thing to say, but it really does make you happy! I’d say it speaks to my soul.” The restricted pink (and pink adjoining) items can be found as of immediately on GoodAmerican.com
Appropriately, the marketing campaign stars influencer Jasmine Sanders, a.ok.a. @goldenbarbie on Instagram. I caught up with Khloé as soon as once more to get the unique on All Dolled Up, the pink craze, and what’s subsequent for Good American.
Are you able to consider the pink pattern remains to be going so robust!? Do you suppose it has endurance?
I’ve at all times liked pink so I’m personally excited by the eye the colour is getting proper now! Our design crew began engaged on the primary iteration of this assortment at the very least two years in the past and previously yr, we’ve seen such an outpouring of affection from our shoppers for all issues pink. You’ll discover within the All Dolled Up drop that the gathering references a variety of our bestselling silhouettes and types, making it straightforward for folks to combine the garments into their on a regular basis wardrobe, whether or not they wish to go full glam or simply add a little bit of colour and enjoyable to their outfit.
Is that this the primary restricted Good American assortment to ever be re-launched?
Whereas Pop off Pink is just not the primary to be re-launched, it’s one among our hottest and requested collections. We’ve seen such ongoing assist and demand for this assortment (the primary two drops offered out so shortly!) so we’re past thrilled to be bringing it again with All Dolled Up.
What items did GA prospects love most throughout this assortment’s first run?
A few of our bestsellers from the final two drops had been the Fashionable Tank Bodysuit, which I personal in virtually each colour, and the Match For Success Jumpsuit, which is relaunching as a part of this drop, in a brand new beautiful shade of pink. Every of those items is made with Good American’s signature sculpting design and is tremendous straightforward to decorate up or down. Simply swap out your favourite heels for a pair of sneakers and also you’re set!
How are you preserving pink contemporary and styling it in a different way than you probably did when this assortment first launched final yr?
Everybody is aware of that I’m a pink lady by and thru, so I’m at all times attempting to work new items into my wardrobe and experiment with completely different shades and textures. Final yr, I used to be virtually dwelling in our Good Icon Metallic Fake Leather-based Pants. Whereas they’re a press release and a bit sudden, they’re tremendous comfy and at all times make me really feel so assured. Recently, I’ve been gravitating towards our Compression Shine Sculpted Blazer and Tube Gown. I like this monochromatic second that mixes a extra structured blazer with one thing strapless and horny. It’s enjoyable and playful however nonetheless feels elevated and stylish.
Store Khloé’s Present Favorites
Good American Compression Shine Sculpted Blazer Good American Compression Shine Tube Gown Good American Scuba Fashionable Tank Bodysuit
How’d you choose Golden Barbie to star on this marketing campaign?
Jasmine is an absolute icon; not solely is she attractive, however she is somebody who celebrates being her genuine self. She’s all about celebrating her physique and uplifting others to see the sweetness in themselves and the world round them, which is a real embodiment of our values at Good American. We’re so grateful to have had her take part on this marketing campaign and assist us have a good time All Dolled Up and Pop Off Pink, taking it to a complete new degree.
Any hints as to what GA has coming this fall?
I can’t give an excessive amount of away, however our fall launches are actually thrilling. We’re tapping into new areas of the trade and experimenting with completely different types to make sure we’ve acquired a little bit of one thing for everybody, working in the direction of our mission of constructing inclusive style for all a actuality! And to not spoil something, however hold a watch out for extra retail shops! We simply launched our flagship at Century Metropolis in L.A. and are engaged on increasing.
Store Our Favorites from All Dolled Up
Good American Satin Ruched Tube Maxi Gown Good American Sculpted Tee
Affiliate Trend Commerce Editor
Meg is the Affiliate Trend Commerce Editor at ELLE.com the place she researches developments, assessments merchandise, and appears for solutions to all of your burning questions. She additionally co-writes a month-to-month column, Identical Identical However Totally different. Meg has beforehand written for Cosmopolitan and City & Nation. Her passions embrace journey, buffalo sauce, and sustainability. She is going to by no means cease hoping for a One Route reunion tour.