Precisely one 12 months in the past, on Sept. 15, 2022, we launched Billboard Español. Our first cowl artist was Colombian star Camilo, who, after we interviewed him, was within the midst of finalizing the top-selling tour in Spain that 12 months, a milestone for a Latin act.
We actually started from zero. We launched a model new web site that didn’t exist. By the tip of September 2022, we had greater than 70,000 web page views and practically 30,000 distinctive customers.
At this time, 12 months later, Billboard Español has practically 900,000 distinctive month-to-month customers and in August alone, we had greater than 14 million web page views. We went from zero to 14 million in a 12 months.
This can be a story of whole success, and in our eyes, a narrative of inescapable success. We noticed and we understood what it’s taken others years to understand: Music in Spanish is consumed in all places on the planet.
Billboard Español began as a private dream. For the previous twenty years — with ardour, dedication and consistency — we constructed Billboard because the important vacation spot for Latin music.
There wasn’t, and there nonetheless isn’t, some other world model the place music in Spanish is roofed, celebrated and promoted to such a level. No media model in English coated, or covers music in Spanish every day as we do in Billboard. Our development was sluggish, fixed, and all the time on the forefront. We by no means flagged, not even within the worst moments for our music. We all the time understood that there was a gift and an excellent future for Latin music that others would ultimately comprehend.
And that’s what occurred. In 2021, after we proposed Billboard Español, music in Spanish was already consumed universally. Though Billboard is a U.S. model that works predominantly in English, management understood the significance of music in Spanish and gave us the mandatory sources to launch a model totally in our language, with content material made for Spanish talking followers.
Earlier than launch, we employed the absolute best editorial workforce. Famend Venezuelan journalist Sigal Ratner-Arias got here on as deputy editor of Billboard Español, bringing together with her twenty years of extraordinary and extremely revered trajectory because the leisure editor of AP in Spanish. She’s an excellent chief.
Mexican-American Isabela Raygoza got here on as affiliate editor. Along with our current Billboard Latin editors — Griselda Flores, Jessica Roiz and Ingrid Fajard — and Luisa Calle as our web optimization specialist, we now have a formidable workforce.
We prefer to say we’re small however mighty. Our dedication to the music, the artists and the trade is unwavering and it’s taken us to extraordinary heights. Along with masking music every day — by way of interviews, exclusives, information, social media and video — we additionally launched a collection of recent and extraordinary properties.
In Could, we celebrated our first version of Latin Ladies In Music, the place, along with recognizing the accomplishments of fifty feminine executives in Latin music, we honored Thalia, Evaluna Montaner, María Becerra, Ana Gabriel, Goyo and Shakira as Girl of the 12 months. The gala aired on Telemundo, our broadcasting companion.
We had cowl tales with Dangerous Bunny, Fuerza Regida, Lele Pons and Guaynaa and RBD, of their first interview as a gaggle in 15 years. We launched new franchises: On The Radar, The Stars Behind the Stars and naturally, our very learn and commented lists.
We’re a workforce of ladies dedicated to excellence and success. And above all, dedicated to music. We invite you to proceed strolling alongside us on this profitable path. Our future, and the way forward for our music, is vibrant.