Reasonably priced nice jewellery could sound like an oxymoron, however due to a latest growth in direct-to-consumer manufacturers, the panorama is altering. And because of the introduction of Instagram, it feels as if new manufacturers are popping up each week with an fascinating twist to face out from the pack. Nonetheless, you don’t have to choose between DTC disruptors and time-honored jewellery homes—there’s sufficient 14k like to go round. Learn on for our roundup of eye-candy jewellery price investing in, forward.

Diamond Butterfly Necklace in 10K Gold

If you happen to have been suburban mall rat who acquired their ears pierced at a kiosk (as a result of who hasn’t), you’re in all probability accustomed to Piercing Pagoda. The shop has since rebranded itself as Banter, which affords the identical companies, however with a extra curated, fashionable choice of jewels. Suppose: diamond butterflies, 14k cuban hyperlinks, and extra—on the inexpensive luxurious costs you bear in mind as a youngster.

Rainbow Brilliant Tennis Bracelet

Stone and Strand


Excessive-quality nice jewellery often comes with an equally excessive price ticket, however Stone and Strand goals to make nice jewels extra accessible. They provide the identical high quality, however with out the mysterious markup. When it comes to the designs, the New York-based model marries simplicity with enjoyable pops of surprising colour. We’re notably keen on this rainbow tennis bracelet, a playful twist on the traditional.

If easy, but private jewellery is your vibe, look no additional than BYCHARI. Based by Chari Cuthbert, the model’s ethos is that simplicity is luxurious. Dainty necklaces and stackable rings are highlights, however its bestseller is a customized letter necklace. And if it appears to be like acquainted, that’s as a result of Meghan Markle is a giant fan.

Auvere is what occurs once you add like to the combo. Actually. Founder and designer Gina Feldman Love ditched her profession as an actual property lawyer to comply with her artistic ardour in jewellery design, met her future husband Steven Feldman, and collectively they launched Auvere in 2016. Working solely in 22k and 24k gold, the founders intend for his or her jewellery to be cherished without end. And so they make that goal straightforward with lovely, timeless designs.

Ava Gothic Customized Ring

Sarah Chloe Jewellery


At Sarah Chloe, it’s all about you. Severely, you possibly can customise absolutely anything you need with this nice jewellery model. Named after her firstborn daughter’s bracelet that she customized made, designer Zahava Ryzman wished to make issues private, for everybody. The model affords every part from signet rings to diamond initials and bracelets you possibly can engrave with longitude and latitude coordinates.

18k Gold Masks Drop Earrings with Diamonds

Not all jewellery must be dainty and non-specific. Khiry jewellery is meant to face out, maintain which means, and carry a narrative. After being advised that luxurious items may solely emerge from Paris and Milan, founder Jameel Mohammed sought to vary that slim false impression and subsequently created Khiry, “based to subvert the conventions of the posh sector [and] to make pointed statements concerning the worth of Black life and tradition.” The road consists of Afrofuturist designs and sculptural items impressed by nature, artwork, and historical past.

4mm Gold Tube Hoop Earrings

Influencers, get in line. Made in L.A. (aka the land of influencers), Babygold appeals to all of your grid wants, with diamond nameplate necklaces, gold hoop earrings, and stackable chain necklaces you’ve undoubtedly seen in your timeline, all at costs that don’t require you to have a large following.

Enamel and Diamond Preliminary Cigar Band

Stephanie Gottlieb


These aren’t your grandma’s heirlooms. Simply since you’ve grown up doesn’t imply you possibly can’t embrace colour. Stephanie Gottlieb has an unbelievable knack of coupling high-end jewellery with surprising pops of enamel and cotton sweet gems.

Have you ever, too, been daydreaming of proudly owning a diamond tennis necklace? Be part of the membership, then peruse The Clear Lower’s choices. You would possibly acknowledge its opulent engagement rings out of your Instagram feed, however its non-wedding diamond jewellery is simply as dazzling.

Observe sufficient jewellery lovers on IG and also you’re sure to see one sporting a chunk from Mejuri, a Canadian nice jewellery firm that makes gadgets you possibly can put on 24/7. Due to its direct-to-consumer enterprise mannequin (i.e. you possibly can solely store their gadgets from its web site), costs are decrease than conventional luxurious manufacturers. You’ll be able to refill on the items you like with out feeling like your checking account was ransacked.

Coloration, colour, and extra colour—that is the place this DTC model shines. Positive, you’ll find your common gold hoops and eternity bands, however TLL’s rainbow tennis bracelets, diamond daisies, and playful charms are what the model is changing into recognized for. That, and the enthusiastic celeb fan base, which incorporates Miley Cyrus, Katy Perry, and Rachel Zoe.

Diamond Lotus and Cluster Navel Barbell

Anybody all in favour of a diamond-studded wrist piercing? Maria Tash is an OG East Village piercer-turned-fine jeweler who introduced nice physique jewellery to the lots. There was no curated ear recreation earlier than her deft arms reached for a needle. Her nice jewellery line lets you create a constellation of diamonds from head to toe.

Secret Diamond Preliminary Ring

Based mostly in New York Metropolis, designer Matthew Harris got down to make lovely jewellery that was really accessible. The outcomes are thoughtfully created types that blend treasured stone like malachite and tiger’s eye with diamonds and 14k gold into fashionable, refined items. Entry-level items embrace diamond studs and candy necklaces beginning round $200, however even his jaw-dropping architectural types are affordably priced and look as in the event that they belong in a museum.

With a background in sculpture, Wing Yau approaches jewellery with a holistic strategy. The ethically sourced model takes on a celestial kind with types like its best-selling constellation earrings and grounds them with conflict-free diamonds and Wwake’s signature stone, luminescent opal.

Once you consider fashionable heirlooms, the primary model to return to thoughts is Foundrae. Co-founded and designed by Beth Bugdaycay, her tokens are supposed to empower and shield its wearers, with medallions and enameled cigar rings symbolizing love, resilience, and power.

Pave Eye Candy Leaf Inlay Necklace

Jacquie Aiche is the queen of boho-chic nice jewellery. As one of many first designers to herald nice physique jewellery, her model is the place spirituality meets diamonds. We’re speaking about inlay lapis lazuli, diamond-embellished stomach chains, and weed-themed jewellery for the 14k tokers on the market, together with Rihanna herself.

Louis-Ulysse Chopard, a Swiss watchmaker, based Chopard in 1860, however it has since expanded into jewellery—particularly, the diamond showstoppers seen on the pink carpet. Nonetheless, its jewels shouldn’t be reserved for Hollywood premieres. The lately dropped Blissful Hearts assortment is one thing you possibly can simply put on every single day.

Legends of Africa Grand Bangle


Designer Vania Leles is bringing the voice of Africa to nice jewellery together with her luxurious label Vanleles. Taking inspiration from conventional African prints, the Nile River, and the snow tops of Mount Kilimanjaro, her stylish items ought to be your future crown jewels.

Half Moon Diamond Ear Cuff

Although the model launched in 2014, its newest growth, the Design Studio, caught our consideration. There, you possibly can moonlight as an engagement ring designer by working with greater than 3,500 fashion combos to create your good ring. The diamonds come from Diamond Foundry—a Silicon Valley-based agency that produces lab-grown diamonds utilizing photo voltaic know-how—and bought Vrai in 2017. As soon as your ring is designed, it’s made in Los Angeles after which despatched to you. Excellent for many who really can’t stand procuring IRL.

If you happen to assume something like Irene Neuwirth, nice jewellery ought to include a heavy sprint of playful creativeness. Hand-cut tourmalines sculpted into hibiscuses, sweet necklaces made out of opals that look adequate to eat, and extra colourful baubles have made this model’s types immediately recognizable.

You’ll be able to have strong gold, rubies, and enamel with a aspect of kitsch once you look to Alison Lou. Underneath the artistic path of Alison Chemla, the beloved model has develop into synonymous with cheeky emoji studs and lucite hoops in a rainbow of colours (worn and cherished by Emily Ratajkowski).

The well-known French jeweler has a storied relationship with coronated kings and the Kardashians alike. Their cult-like followers proceed to refill on its iconic love bracelets in 2022, however they’ve been offering excessive luxurious items since 1847.

The Excessive Priestess Tarot Card Necklace

Are you the sort to like nice jewellery and tarot card readings? Let Sofia Zakia be your new favourite jeweler. The designer weaves astronomy, mythology, and spirituality by her items, so you possibly can you should definitely really feel personally linked to each single one.

You’ll be able to’t speak about nice jewellery with no Tiffany & Co. shoutout. From 2000s-era attraction bracelets to jaw-dropping engagement rings, the jewellery in Tiffany’s iconic blue field is supposed to be cherished, worn with ease, and handed down for generations to return.


Harwell Godfrey


Based mostly in San Francisco, California, Harwell Godfrey is helmed by founder and designer Lauren Harwell Godfrey with the facility of therapeutic in thoughts. Her items, fabricated from 18k gold and gems, reference the weather, historic motifs, and extra for colourful, meditative items you’ll personal (and put on) for all times.

Bulgari is an Italian luxurious model that, whereas it has expanded in fragrances, accommodations, and extra, is at its a core a nice jeweler. Based in Greece in 1884, the corporate has devoted greater than 130 years to crafting every part from its iconic serpent bangles to celeb-backed B.zero1 rings.


Not all pearls are made equal. Whereas many manufacturers have made strands of the oceanic orbs, it doesn’t get extra traditional than pearls by Mikimoto. The corporate was based by entrepreneur Mikimoto Kōkichi, who’s credited for creating the primary cultured pearls ever, thus kickstarting the trade.

Cable Bracelet with Peridot and 18K Yellow Gold

You see a cable-twist bangle, and also you immediately know who made it: David Yurman. The model was based by David, a sculptor, and his spouse, Sybil, a painter, which explains its creative strategy to jewellery.

Based mostly in Los Angeles, Ceremony focuses particularly on rings for particular events. Marriage ceremony? Engagement? Commencement? No matter it could be, Ceremony describes its items as “a set of rings for marking new traditions.” And with its direct-to-consumer mannequin, Ceremony minimizes the markup of their 18k gold and treasured stone bands.

Double Baroque Pearl Neckalce

Discover the brand new minimal with Khadijah Fulton, the designer behind Los Angeles-based White Area. Her fashion ranges from clear minimalist strains to undular, pure varieties utilizing baroque pearls, however at its coronary heart, all jewellery is meant for private, every day put on. She can also be the jewellery designer behind Vrai, so you possibly can belief that she is aware of what she’s doing with regards to sourcing supplies ethically and preserving prices down.

This model believes you “shouldn’t have to decide on between top quality, truthful pricing and doing good,” so it creates jewellery fabricated from sturdy supplies (like 14k and 18k gold, Japanese pearls, and S1 readability diamonds) by sustainable manufacturing strategies. Store particular person items, or strive its service Curate by Aurate, the place you possibly can take a mode quiz and Aurate will ship you 5 items freed from cost. Take per week to determine what you like and return what you don’t. You’ll solely be charged for the person items that you just resolve to maintain. Win-win.

Circle Hyperlink Chain Bracelet

Not like different manufacturers talked about right here, Menē solely works with 24k gold. Every bit is priced primarily based on the real-time worth of the pure gold weight, plus a design and manufacturing premium, which signifies that the value for a chunk can change relying on the day. In accordance with the web site, “this premium is rarely greater than 20 p.c of the dear steel worth every day. The consequence: a $500 Menē ring can have no less than $400 in gold or platinum worth on the time of buy, whereas $100 is the income earned by Menē.”

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